The Market
Is Your Stage.
Broadway is the production team behind New York companies. We manage the logistics — sourcing, inventory, delivery and sales support — so our clients can give their customers their best performance, every time.
I
Sourcing
Every company has an audience. Not every company has a production team.
New York customers expect the show to start on time. When stock runs out, an order arrives late or the wrong product reaches the shelf, the audience notices — and it’s the client’s name on the marquee.
The problem usually isn’t the product or the people. It’s the production behind them. Broadway runs it like a stage manager runs a show: planned, cued and handled backstage, so our clients can stay focused on their customers.
“We run the production. You give the performance.”
- 01
Source it
- 02
Stock it
- 03
Stage it
- 04
Deliver it
- 05
Sell it
The performance starts in the warehouse.
Before anything ships, product is received, counted, stored and staged the way a crew sets a stage: everything on its mark, accounted for and ready when the cue comes.
- Procurement
- Sourcing and purchasing the right stock at the right time.
- Receiving
- Checking, logging and putting away every delivery.
- Inventory
- Counts, controls and records that match the shelf.
- Staging
- Picking, packing and prepping orders for the route.
This is where the product meets the city.
An order stops being a plan the moment it leaves the dock and has to arrive on time.
Our drivers and couriers move client product across the five boroughs — to retail accounts, businesses and customers — with documented handoffs at every stop.
Out front, account representatives and brand ambassadors keep shelves selling, take reorders and represent the brand face to face.
After the show, we look at what worked.
The review is not a formality. It’s where the next run gets better.
- 01
Accuracy
Whether stock records matched what was on the shelf.
- 02
Delivery
Which routes ran on time, which ran late, and why.
- 03
Sales
Which accounts reordered, grew, or stalled.
- 04
Coaching
Feedback for every crew member and rep.
- 05
Adjustment
Purchasing, staffing, routes and timing for the next run.
- 06
Reporting
A plain account of the work, delivered to the client.
Results are reported from live client work. We don’t publish invented figures.
One great performance should lead to the next.
More customers, more product lines, more of the city. The clients we work with longest let us scale the production so every performance can be bigger than the last.
Plan the Next Move →