Broadway Notes
Writing from the field — what the New York market teaches us about attention, people and campaigns that hold up.
The first ten seconds are the entire campaign
Everything a brand spends on an activation is decided by whether a stranger decides to slow down. What actually earns that pause, and what reliably kills it.Read the note →
- Customer acquisition
What a 'no' is usually telling you
Objections are information about the campaign, not about the person delivering it.
- Gen Z consumer behavior
They can tell when you're performing at them
Why polish without sincerity reads as a warning sign to younger audiences.
- NYC business growth
One city, forty audiences
Reading a New York neighborhood before you decide how to staff it.
- Career development
The skill nobody lists on a resume
Recovering well after a bad hour is the most transferable thing this work teaches.
- Brand engagement
Memory beats reach
Why one strong conversation outperforms a thousand ignored impressions.
- Market expansion
Testing a territory without guessing
A practical approach to finding out whether a campaign travels.
Full notes are being written and will publish here. Titles above outline the topics we’re covering.
The next act starts here.
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